For Decentral Games, the Play to Shop model provides several economic benefits:
User engagement: By offering users a way to earn rewards in the form of tokens, Decentral Games can attract and retain a more engaged user base. Higher user engagement translates into more revenue opportunities through in-game purchases and advertising.
Advertising revenue: Decentral Games can generate revenue from brands that advertise within the metaverse. As the number of users and the level of engagement increases, the platform becomes more attractive for advertisers, leading to increased ad revenue.
Transaction fees: Decentral Games can potentially earn a percentage of each transaction made within the metaverse, including the purchase of real-life products or services using tokens earned through play.

For DG Live, the benefits include:
Increased adoption: By providing an easy-to-use platform that connects brands to the metaverse, DG Live can attract more clients and users, leading to increased adoption of its services.
Platform fees: DG Live can charge fees for the use of its platform, generating revenue from the brands that utilize its services to establish a presence in the metaverse.

For participating brands, the Play to Shop model offers several advantages:
Access to a new audience: By participating in the metaverse, brands can tap into a new and growing user base that is already familiar with and predisposed to using digital tokens.
Enhanced customer experience: By offering an immersive shopping experience in the metaverse, brands can differentiate themselves from competitors and create a more engaging and memorable experience for their customers.
Increased sales: Brands can benefit from increased sales as users spend their earned tokens on products and services, leading to additional revenue.
Brand exposure: By establishing a presence in the metaverse, brands can increase their visibility and reach a broader audience, potentially leading to higher brand recognition and customer loyalty.
In summary, the Play to Shop model creates a symbiotic relationship between Decentral Games, DG Live, and participating brands.
The model drives user engagement and generates revenue for Decentral Games, while providing an accessible platform for brands to establish a presence in the metaverse through DG Live. Brands, in turn, benefit from increased exposure, customer loyalty, and sales, creating a sustainable and profitable ecosystem for all parties involved.
Users engage on games, earn tokens and then spend them to get a pair of nike shoes from a store inside the metaverse.